Tag Archives: eau de toilette

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MNL Eau de Toilette for the youth

MNL is a refreshing fragrance collection that is currently out in the market. Very affordably priced at P 250.00 (roughly USD $5.50 or Euros 4.85) per 80ml bottle, there are seven fragrances for women and seven fragrances for men to choose from. Each fragrance is elegantly encased in color coded glass bottles stamped with the fragrance’s name and runs the entire range from floral to fruity, woody and spice. Since eau de toilette fragrances last from 4 to six hours (longer than cologne yet lighter than perfume), it is easy to switch from one fragrance in the morning to another for the afternoon, and yet another for the evening. Or stick to one fragrance as your signature scent.

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The entire MNL collection is proudly manufactured in the Philippines.

The brand is the brainchild of Filipina singer-songwriter Mica Javier. She is the niece of APO Hiking Society’s Danny Javier, and the daughter of Mayor Sandy Javier of Javier, Leyte, the owner of chicken chain Andok’s Litson Corp. Born in Manila, Philippines, Mica started as a commercial and print model when she was in high school booking print ad campaigns like Colgate with Maxene Magalona, and Nestea Iced Tea TV commercials while she was signed up with her first modeling agency Calcarrie’s.

She moved to New York City for college and attended the Gallatin School of Individualized Study at New York University. While at university, she interned in marketing and PR for fashion houses like DVF, Adidas Originals, and Harper’s Bazaar Magazine. She also worked for Carol’s Daughter, a beauty company owned by Lisa Price, Jay Z, Mary J Blige, and Will Smith, where she was mentored by marketing genius Steve Stoute. During her summer vacations, she would come home to the Philippines to model, booking numerous magazine features and fashion editorials for Women’s Health, Cosmopolitan, and Preview, as well as TV commercials including Whisper with Kim Chiu, Red Mobile with Derek Ramsay, and Pizza Hut. In New York, she signed with BMG Models for fashion and MMG Models for commercials/TV, where she booked NOLCHA fashion week runway shows with up-and-coming designers, fashion editorials and look-books, and fittings. She also appeared in Gossip Girl’s season 2, episode 6, alongside Chuck Bass (Ed Westwick), and How To Make It In America’s season finale. In 2010 she booked a Verizon Wireless print campaign, with billboards all over New York City.

In 2012, Mica moved back to Manila, where she got to open for J.Lo’s Dance Again World Tour and first ever concert in Manila, Philippines. Her first single released in Manila was a duet with Philippines King of R&B, Jay R, a song entitled “Tonight”. Written by Mica, Jay R, and Davix Foreman of Grinehouse, and produced by Dumb Drumbs super producer, Wizz Dumb, “Tonight” went No.1 on Urban Music radio station Wave 89.1 FM, and topped the Pinoy Myx Countdown and the Myx Hit Charts simultaneously. Her second single released in Manila, a song called “Heart Song” also topped high end radio station charts on Monster RX 93.1, while the music video reached Top 10 on Myx Philippines’ Pinoy Myx Countdown.

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In September 2014, MNL fragrance collection was featured on popular ABS-CBN show Kris TV which instantaneously launched the brand to the Philippine market. Since then, MNL has established itself in a few mall locations, namely its very own stand-alone kiosk in Fisher Mall, Quezon Ave., and two consignment kiosks in Cinderella Festival Mall and Cinderella Sta. Lucia. MNL is also available for resellers and distributors, as well as online, at iheartMNL.theshop.ph.

FOR-WOMEN

MJ Fragrance World, Inc. (MJFW) is the mother company that houses the brand MNL. MJFW is a trading and retailing company that specializes in the distribution and dissemination of top quality and affordable fragrance products across the Philippines. It is a company that complies with international IFRA standards, is FDA approved, and upholds the importance of meeting customer satisfaction by providing high quality and safe perfume, eau de toilette, and in the future, other bath and body (cosmetics) products.

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Mica Javier is the face representing the women’s fragrances in the MNL ad campaign.

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